‘Corrective advertising’ damages

A post on ipblog.ca mentions a Florida case which imposed damages on a Canadian company for knowingly using a domain name that caused confusion with the business of a U.S. trademark holder. The Canadian company (using the same name as the American company) had a website which generated higher Google rankings than the website of its American competitor. The Canadian company was ordered to pay for corrective advertising which would increase the page ranking of the American website.