No more unsolicited emails?
If you’re like me, you get a lot of unsolicited marketing emails in your in-box every morning. A new Bill was introduced earlier this month to regulate commercial email practices- Bill S-235, the Anti-Spam Act. Although the Bill has only received first reading in the Senate, the proposed legislation contains provisions that could affect the way email marketing is […]
Privacy tool for business owners
The Privacy Commissioner has released a new book for businesses on May 23rd which summarizes the most relevant privacy cases over the past 7 years. The book, called Leading by Example: Key Developments in the First Seven Years of the Personal Information Protection and Electronic Documents Act (PIPEDA), provides a good overview of the areas where businesses have failed […]
Use it or Lose it
If you are successful in having a trademark registered, you need to make sure that you continue to use the mark following registration. Any trademark owner who stops using their mark for a period of 3 years in absence of special circumstances risks losing their mark by having it expunged by the trademarks office. Keep in mind that any party can ask the trademarks office […]
Another obstacle to protecting trademarks online
Policing your trademark will become more difficult next month when a new policy protecting the individual identity of domain name holders comes into effect. In order to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), the Canadian Internet Registration Authority (CIRA) will no longer be providing personal information about individual registrants to the […]
Engage Selling Solutions Event
I am back today, fresh from attending Colleen Francis’ Powerhouse Sales seminar at the Hilton Lac Leamy yesterday. Although there were many sales professionals there, small business people were also in attendance. Here are a couple things I learned:
If you’re selling a product or service to women, try emphasizing the time savings benefits. Anything that […]
